Volume: 3 Issue 5 [May 2020]

Article:A political economic analysis on the development of Chinese film industry from 1994 to 2017

Author: Le Thi Diem Huong

Volume: Vol 3, Issue 5 ;

DOI: North American Academic Research, 3(5) 301-312, 2020, https://doi.org/10.5281/zenodo.3828078

Abstract: In 1994, the Chinese film industry was opened to the world. The government transformed the most important propaganda means of the Party into a commercial culture industry. Though, the state still controls the industry by using cultural protective policies to not only protect domestic industries but also protect the distinctive nature of the culture from global intervention. Nevertheless, as an unexpected case in the globalization aftermath, the Chinese film industry not only wins over the imported movies in the domestic film market but also the second-largest film market in the world. Accordingly, the thesis examines the elements that contribute to this such incredible success. Locating the Chinese film industry in the world within globalization, this thesis discusses the following research questions: What are the elements that help the Chinese film industry in achieving its success? To answer the question, there are three sub research questions that the paper would study in each chapter of the paper. Did the protectionist policy helps to develop the Chinese film industry under the influence of Hollywood movies? What are the characters of Chinese blockbusters? What are the contributions of the market’s factors according to Litman’s model that help the Chinese film market share surpass Hollywood movies? By using a historical-political analyzing method to approach the research question, the thesis was organized as 3 main chapters. The findings are found by conducting an in-depth analysis of China’s film policies based upon reliable data incorporating with a historical perspective. Popular protective policies such as quota policies, screen policies, subsidies contribute to supporting the film domestic market to have space to develop while the censorship was the only policy that effectively helps protect the domestic culture from Hollywood’s influence. Analyzing the success of the movie “The Wolf Warrior 2” reveals “Chinese patriotism with Hollywood characteristics” which could be the new theme for Chinese blockbuster to develop in the future. The contribution of private corporations in the industry still limited to the exhibition market. Broaden the presence of private companies in other aspects such as production and distribution would help the Chinese film market stronger and more integrated, which is important to stand out in the world film market.

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